Full of attitude from our favorite era, adidas is launching the new Falcon W sneaker at B&&B. The new colorway will be revealed at the event, making these creps fresher than the Prince of Bel-Air himself. Don't forget to stop by the Brand Pop-Up if you want even more '90s aesthetics, as adidas is offering nail art, braiding and piercing too.
Get the ultimate urban experience at Bread&&Butter: Arena Berlin will transform into a collection of buzzing mini-cities as brands pop-up with everything from piercing stations to artist installations and customization workshops. Below is just a taste of what these Brand Pop-Ups feature.
Responsible innovation and sustainable fashion is the future; that´s why Pepe Jeans London have created an eco-collection in collaboration with Wiser Wash, just for Bread&&Butter. Check out the collection, and take a spin at the Pepe Jeans laundry-themed Brand Pop-Up.
The contemporary Danish jewelry label is setting up at B&&B with a luxury ear piercing studio. Stop by the Maria Black Brand Pop-Up to adorn yourself with delicate pieces of fine jewelry, because after all, who doesn't love a bit of bling?
Part museum, part optical-illusion, guests will immerse themselves in the space to experience the hyperreality of Vides´ installation and snap the perfect shot.
Scroll through to see who will be at this year's event