Pop-Ups and Interactive Experiences

During Bread&&Butter weekend, check out over 40 buzzing Brand Pop-Ups with installations, workshops and appearances by today's cultural heroes. And since runways are so last year, see this season's trends at one of the many Pop-Up Shows throughout the venue.




Full of attitude from our favorite era, adidas is launching the new Falcon W sneaker at B&&B. The new colorway will be revealed at the event, making these creps fresher than the Prince of Bel-Air himself. Don't forget to stop by the Brand Pop-Up if you want even more '90s aesthetics, as adidas is offering nail art, braiding and piercing too.

Brand Highlights

Piercing, Hyperreality and Much More

Get the ultimate urban experience at Bread&&Butter: Arena Berlin will transform into a collection of buzzing mini-cities as brands pop-up with everything from piercing stations to artist installations and customization workshops. Below is just a taste of what these Brand Pop-Ups feature.

Pepe Jeans London

Wear Wiser. Join The Revolution!

Responsible innovation and sustainable fashion is the future; that´s why Pepe Jeans London have created an eco-collection in collaboration with Wiser Wash, just for Bread&&Butter. Check out the collection, and take a spin at the Pepe Jeans laundry-themed Brand Pop-Up.

Maria Black

Get Pierced in Style

The contemporary Danish jewelry label is setting up at B&&B with a luxury ear piercing studio. Stop by the Maria Black Brand Pop-Up to adorn yourself with delicate pieces of fine jewelry, because after all, who doesn't love a bit of bling?

Herschel Supply & Co.

Experience the Hyperreality of Joshua Vides

Part museum, part optical-illusion, guests will immerse themselves in the space to experience the hyperreality of Vides´ installation and snap the perfect shot.


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